Over the past two years, Elite has spearheaded the launch of Mixed Reality for blood donation, aiming to introduce a revolutionary new approach to encourage younger demographics to participate in global blood donation initiatives.
THE CHALLENGE
Currently, there exists a significant global shortage in blood supply, with merely 3% of eligible donors actively contributing. This percentage is even lower among younger generations.
THE FOCUS
We conceptualized and executed experiential marketing events centered around the groundbreaking mixed-reality technology to enhance the blood donation experience. Through these initiatives, we crafted comprehensive campaigns tailored to engage younger donors and alleviate needle phobia.
THE RESULTS
The U.S. launch of Mixed Reality has yielded remarkable success, marked by increased donations at the events and a ripple effect extending beyond. Building upon this achievement, the campaign is poised for a global rollout this year.
