Flexan is a global strategic contract manufacturer of custom high-quality silicone and thermoplastic components, sub-assemblies, and devices specializing in custom rubber compounding.
THE CHALLENGE
Assist Flexan in its efforts to expand into medical device contract manufacturing by positioning its team and end-to-end solutions as qualified for consideration as a trusted strategic sourcing partner by original equipment manufacturers (OEMs).
THE FOCUS
Unify and reposition each acquired company’s products, capabilities, and brand equity under the enhanced Flexan brand identity, then develop the strategies and tools to support its marketing, sales, and business goals.
THE RESULTS
Expansion into the medical device market and its success facilitated the acquisition of Flexan by ILC Dover in 2021.
