Provisur® Technologies, Inc. is a global manufacturer of innovative food processing equipment.
THE CHALLENGE
Develop a distinctive brand accommodating the need for CC Industries Inc. (CCI) to communicate its commitment as a new market competitor while retaining the brand identity and equity of each acquired manufacturer in its portfolio.
THE FOCUS
Leverage the branded house approach to create an encompassing brand name, positioning, identity, and foundational business tools.
THE RESULTS
The development of a trade-markable name whose etymology reflects its overarching value to the food processing market—one who provides for, above and beyond.
