CREATIVITY IS SUBJECTIVE.
At Elite, that translates into giving clients options, not just multiple variations based on a single creative look and feel.
The top three concepts selected for the client.
Relying on the visual impact of bold colors and the compelling imagery of a child with breathing issues, this approach immediately captures the reader’s attention, encouraging invitees to view RSV through the eyes of a young child impacted by RSV. This approach balances the seriousness of the disease with the OPTIMISM of having a pathway to help RSV patients.
Good SYMBOLS tell a story. From this perspective we chose to anchor our second concept with a stylized version of a baby rattle embellished with an abstract representation of lungs. This symbol immediately communicates who is impacted by RSV and how, prompting pediatric healthcare providers to clearly see any child as a potential sufferer of RSV.
Impact of Disease
Blowing on a dandelion is not a simple pleasure available to a child suffering the effects of RSV. Where our first concept focuses on an ill child, our third concept highlights a results-centric approach alluding to potential POSITIVE OUTCOMES through optimal treatment. An enticing consideration for physicians treating RSV patients.
Reach out to us if you would like to learn more amount about our unique approach to problem-solving!