Relying on the visual impact of bold colors and the compelling imagery of a child with breathing issues, this approach immediately captures the reader’s attention, encouraging invitees to view RSV through the eyes of a young child impacted by RSV. This approach balances the seriousness of the disease with the OPTIMISM of having a pathway to help RSV patients.

Good SYMBOLS tell a story. From this perspective we chose to anchor our second concept with a stylized version of a baby rattle embellished with an abstract representation of lungs. This symbol immediately communicates who is impacted by RSV and how, prompting pediatric healthcare providers to clearly see any child as a potential sufferer of RSV.

Blowing on a dandelion is not a simple pleasure available to a child suffering the effects of RSV. Where our first concept focuses on an ill child, our third concept highlights a results-centric approach alluding to potential POSITIVE OUTCOMES through optimal treatment. An enticing consideration for physicians treating RSV patients.