To easily adapt to the challenges of selling in the hybrid landscape of TRADITIONAL and DIGITAL MEDIA…
a client in a high-profile medical diagnostic division asked us to build an app to showcase their end-to-end AUTOMATION PORTFOLIO.
The app needed to include videos, animations, downloads, and links for more resources. And, it had to be LESS THAN 200 MB.
THE BIG IDEA
A great tool is not always in-and-of itself a solution. In this case, the optimum solution had to be grounded in STRATEGY with COMPELLING MESSAGING.
Every medical test is potentially a life changing chapter of someone’s story. There is a responsibility to each patient to preform each test quickly and accurately.
Lab technicians and facilities are the stewards of each sample. It’s an important role that is taken seriously.
To resonate, the HEART OF THE STORY must be from the patient-impact perspective. In this case, it’s the journey of a patient’s biological sample, from cataloging to processing to delivering actionable results, that drive relevant solutions.
THE RESULTS
Time is a commodity that few find in abundance today. With this in mind, we developed the app to provide presentation pathways that easily accommodate the time limitations of
the audience.
From core capabilities to detailed information, multiple NAVIGATION PATHWAYS allow the user to quickly locate relevant videos and resources. This all-in-one tool includes the complete product automation track where each component featured on the track includes interactivity, providing accessibility of details through pop-ups as well as videos featuring the journey of the patient’s sample from an eye-level perspective.
Since technology moves so quickly ease of content updates was designed into the tool. We’ve updated the app twice with new modules and videos… with more planned for the future.
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