A Fortune 150 Pharmaceutical client needed a solution to manage their marketing materials within regional affiliate markets.
The issue: the global brand team was becoming overwhelmed by the volume of regional materials to be reviewed before release within local markets.
In Pharma’s regulated environment, the messaging must always be on target and contextually correct to conform to FDA and local regulatory approved claims.
THE BIG IDEA
Give affiliates the pre-approved resources they need to independently create what they need when they need it.
We developed a comprehensive INTERACTIVE BRAND RESOURCE TOOL featuring pre-approved claims, strategies, brand assets and best-practice guidelines to support local development of marketing materials.
The interactive tool features brand guidelines including everything regional affiliates need to stay ON BRAND and
IN COMPLIANCE.
THE RESULTS
The brand resource tool EMPOWERED affiliates to create marketing materials with CONFIDENCE.
The affiliates LOVED IT.
Our client WON AN AWARD for it
The company LOVED it…so much so that it became the template for a BEST PRACTICES tool to be implemented across all brands.
If you’d like to learn more about our unique approach to problem-solving, send us a note!